simple.
Remember the things that are easy to forget.
Birthdays, the furnace filter, the dog's flea meds, the kids' checkups. Quiet reminders that repeat on their own.
Small, thoughtful apps for busy families, built by a working dad. Scroll to launch, or let us fly you through it.
Years of building software and learning what it takes to get the job done. That experience gets us off the pad.
Lighter and more focused. Ours is putting that passion and energy into apps that make running a family easier and time together better.
Select a satellite to see what's on board.
Your brain is incredible. But it wasn't built to track the furnace filter, the dog's flea meds and the kids' checkups. simple. is one home for the reminders that don't fit in a calendar or a to-do list.
Every reminder lands in its own color-coded category, so one glance tells you what's coming and who it's for.
Talk the way you'd talk to a friend. simple. picks the right category and the right schedule for you.
And it rolls itself forward to next time. No re-entering, no remembering to remember.
Just the reminders that matter. Coming soon to iPhone and Android.
Little Ever After makes storybooks starring your child, then lets the characters you make come along: they cheer your kids on while they learn and become the hero of their games.
No ads, no chat, no strangers. Grown-ups stay in charge.
How many stars can you count?
Made to take a little weight off family life. Each app keeps its own look; Second Stage builds them, publishes them and answers your email.
Remember the things that are easy to forget.
Birthdays, the furnace filter, the dog's flea meds, the kids' checkups. Quiet reminders that repeat on their own.
Storybooks made with magic.
Bedtime stories starring your kids, with dragons, dinosaurs, oceans and outer space. Made for little dreamers and the parents who read to them.
Better software for families, from a parent who builds it for a living.
Each app does one family job well, so there's less to run and more time together. No feeds, no clutter.
Built by a dad of two girls and tested at our kitchen table before it ships. Made for families like yours.
Support email goes straight to the person who wrote the code.
Questions, bugs or ideas for any of our apps. We usually reply within two business days.
Tell us which app and which phone you're using, and we'll take it from there.