T–00:10  ·  Pad 1  ·  Texas

Software for humanity.

Small, thoughtful apps for busy families, built by a working dad. Scroll to launch, or let us fly you through it.

Stage 1  ·  Max-Q

The first stage does the heavy lifting.

Years of building software and learning what it takes to get the job done. That experience gets us off the pad.

MECO  ·  Stage separation

Then it lets go.

SES-1  ·  Second stage ignition

The second stage carries the mission.

Lighter and more focused. Ours is putting that passion and energy into apps that make running a family easier and time together better.

SECO  ·  Payload deploy

Two apps, nearly in orbit.

Select a satellite to see what's on board.

Second Stage · Flight controlPad 1 · Texas
  1. Flight computer
  2. Telemetry link
  3. Load renderer
  4. Assemble vehicle
  5. Compile shaders
  6. Upload textures
  7. All stations
Loading second stage
Payload 1 · reminders that matter

Remember the things that are easy to forget.

Your brain is incredible. But it wasn't built to track the furnace filter, the dog's flea meds and the kids' checkups. simple. is one home for the reminders that don't fit in a calendar or a to-do list.

Categories

Birthdays. Checkups. Pets. Home.

Every reminder lands in its own color-coded category, so one glance tells you what's coming and who it's for.

Add by voice

Need to add one? Just say it.

Talk the way you'd talk to a friend. simple. picks the right category and the right schedule for you.

Check it off

Tap. Done.

And it rolls itself forward to next time. No re-entering, no remembering to remember.

Calm by design

No clutter. No endless lists.

Just the reminders that matter. Coming soon to iPhone and Android.

App Store · coming soonGoogle Play · coming soon
✨ Payload 2 · a family playground

Read. Learn. Play.

Little Ever After makes storybooks starring your child, then lets the characters you make come along: they cheer your kids on while they learn and become the hero of their games.

  1. ReadEvery page illustrated and read aloud, word by word.
  2. LearnCounting, shapes and letters, Pre-K to 3rd grade.
  3. PlayGentle games, off until a grown-up turns them on.

No ads, no chat, no strangers. Grown-ups stay in charge.

Try it! Make a tiny storybook
Where to tonight?
Payload  ·  2 apps

On board

Made to take a little weight off family life. Each app keeps its own look; Second Stage builds them, publishes them and answers your email.

iPhone · AndroidComing soon

simple.

Remember the things that are easy to forget.

Birthdays, the furnace filter, the dog's flea meds, the kids' checkups. Quiet reminders that repeat on their own.

🎂 Dates🏡 Home🐾 Pets🩺 Health
iPhone · AndroidComing soon

Little Ever After

Storybooks made with magic.

Bedtime stories starring your kids, with dragons, dinosaurs, oceans and outer space. Made for little dreamers and the parents who read to them.

Ages 2 to 8
Flight rules

How we build

Better software for families, from a parent who builds it for a living.

Scope

Small on purpose

Each app does one family job well, so there's less to run and more time together. No feeds, no clutter.

Crew

Made by a parent

Built by a dad of two girls and tested at our kitchen table before it ships. Made for families like yours.

Ground control

A real person answers

Support email goes straight to the person who wrote the code.

Ground control

Support

Questions, bugs or ideas for any of our apps. We usually reply within two business days.

Email

Tell us which app and which phone you're using, and we'll take it from there.

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